IT company Wipro is betting big on AR and AI technology and has partnered with mirrAR, an AR and AI technology platform aimed at increasing personalization, commerce and convenience during travel.
mirrAR is an immersive try-before-purchase solution for luxury retailers, giving consumers the opportunity to make more thoughtful purchases after virtual visualization.
-
read:Wipro launches Wipro ai360, investing $1 billion in AI over next 3 years
According to mirrAR, Wipro has built technology that seamlessly engages customers through the aisles of large indoor spaces and the aisles of their homes, from curating personalized routes and creating shopping lists to easily tracking products. .
seamless navigation
The indoor location market is expected to reach $20.35 billion by 2029, demonstrating the growing demand for advanced indoor navigation solutions. Similarly, the location-based services market is expected to surge to $29 billion by 2028, highlighting the industry’s rapid growth and potential.
“AR-driven wayfinding applications make navigating the physical world more intuitive. Users receive real-time, context-aware information overlaid on their physical environment. Virtual cities. Whether exploring a map or navigating an augmented map, AR enhances spatial awareness and simplifies navigation within immersive worlds,” said Sudhakar Yadav, Spatial Solutions Architect, Wipro. states.
Wipro said the partnership will enable Space to collect valuable in-store traffic data of customers to understand their behavior and preferences and enable seamless navigation. Indoor wayfinding solutions essentially provide accurate and up-to-date directions within large indoor spaces.
The solution is built on a strong positioning platform foundation, a software development kit (SDK) for developing and integrating indoor functionality in new or existing apps, and quickly integrates that functionality into existing/new apps. Equipped with a wayfinding module for the company pointed out.
This is the last free article.
