With an increase of 181%, you might think it’s too late to buy Metaplatform stock. Here’s why you still have time.

Fires on all cylinders.that’s one way to explain meta platform (meta 2.48%) The stock has returned 181% over the past 12 months.

In fact, you’d be hard-pressed to find many stocks that have outperformed the social media giant, as the company’s market capitalization has increased by a whopping $783 billion in recent gains.

In any case, many investors are probably asking themselves, “Is it too late to buy Metaplatform now?”

I think there’s still time. Here’s why:

Metaplatform is the dominant force in digital advertising

If there’s one reason to own Meta Platforms stock, it’s this. The company is one of his two leading companies in the huge and rapidly growing industry of the digital advertising market.

Simply put, this market is dominated by two large companies. alphabet and metaplatform. Alphabet’s flagship product, Google Search, generated approximately $175 billion in revenue in 2023 thanks to sponsored ads within search results. Meanwhile, Meta Platforms generated his $132 billion in ad revenue and distributed it across a family of applications including Facebook, Instagram, and Whatsapp.

But what’s really impressive about Meta Platforms’ ad revenue is how quickly it’s growing. As you can see from the graph below, his advertising revenue has nearly doubled since 2019. In fact, over the past 14 years, Meta’s ad revenue has grown at an average annual rate of 44%.

Image source: Statista

Best of all for investors, the digital advertising market shows no signs of slowing down. In fact, some analysts predict that the market cap will approach $1 trillion by 2028, up from the current $740 billion.

If Metaplatform can maintain its significant market share, the internet giant could grow even bigger, benefiting both old and new shareholders in the process.