The World Travel and Tourism Council (WTTC) and Microsoft have jointly released a groundbreaking report highlighting the critical role of artificial intelligence (AI) in shaping the future travel and tourism landscape.
The final two reports in the series from WTTC, “Responsible Artificial Intelligence (AI): Overview of AI Risk, Security, and Governance” and “Artificial Intelligence (AI): Global Strategy, Policy, and Regulation,” are It represents a significant milestone in the advancement of intelligence (AI). According to a report from VisaGuide.World, AI is poised to drive innovation and improve customer experience.
Responsible Artificial Intelligence (AI) provides actionable strategies for exploring the potential risks associated with AI deployment and creating a framework that supports transparency, accountability, and fairness. Key areas of focus include addressing bias and discrimination and ensuring there is strong human oversight of AI systems.
Meanwhile, in its final report, Artificial Intelligence (AI): Global Strategy, Policy and Regulation, WTTC provides a detailed overview of the AI ecosystem, including key countries and international organizations. The report further delves into the different approaches countries are taking to regulate AI.
In a rapidly evolving landscape, AI emerges as a catalyst for positive change. The insights provided in these reports demonstrate that AI is more than just a technological advancement. It is a strategic tool that can personalize customer experiences, drive sustainable improvements and shape the future of travel and tourism.
AI reduces costs and food waste by 27%
Additionally, Julia Simpson found that major hotel groups, including Iberostar, have implemented AI to monitor and control food waste, achieving significant cost savings of 27 percent and reducing thousands of kilograms of food sitting in warehouses. It was revealed that this prevents
Julie Shainock, Managing Director of Travel, Transportation and Logistics at Microsoft, also spoke about the growing use of AI in travel. She pointed out how AI improves the customer and employee experience and makes operations more efficient.
We are excited to see what the future holds as AI is more widely deployed to automate travel’s more mundane tasks and harness the true spirit of travel to enhance the human experience. I am..
Additionally, WTTC said AI has the transformative power to redefine the way travel and tourism businesses operate, creating unprecedented opportunities for growth and innovation.
Both the WTTC and Microsoft reports highlight the critical importance of prioritizing AI adoption as a strategic imperative for the travel and tourism industry. This includes investing in AI talent and fostering a collaborative environment that bridges human expertise and AI capabilities.
However, despite growing awareness of the potential benefits of AI, the travel and tourism sector faces challenges, particularly the lack of a workforce with AI skills.
