Diving overview:
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Albertsons on Wednesday announced a new partnership with a technology company. cap gemini This will equip grocery stores’ retail media departments with intelligent process automation and generative artificial intelligence.
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The partnership is designed to provide Albertsons Media Collective with insights to enhance media planning, media operations and content creation.
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Generative AI is gaining adoption across the grocery industry, and it’s a tool that experts expect to become even more common throughout this year.
Dive Insight:
cap jiminis Intelligent progress automation utilizes robotic process automation (RPAAccording to a press release sent via email, Albertsons Media Collective will provide end-to-end insights to enhance media operating models, streamline workflows, and improve campaign performance for brands and agencies. We offer generative AI and smart analytics.
albertsons‘Retail media networks can achieve 20% faster speed-to-market by consolidating. capgemini’s Use technology to automate real-time creative optimization and media planning operations while freeing up employees to focus on higher-level tasks. According to the announcement, Grocery’s CPG and Brand’s partners will also be able to enjoy greater flexibility, efficiency and campaign performance.
“The advertising industry is full of potential for integrating AI, and we believe there is a huge opportunity to leverage process automation to streamline workflows, improve campaign performance, and reduce time to market. ” the collective said in a statement.
Generative AI continues to capture the attention of grocery stores, with industry experts expecting the technology to become more mainstream throughout this year. In a recent interview, Bobby Gibbs, a partner in Oliver Wyman’s retail and consumer goods team, predicted that generative AI will: More integration into grocery store apps and websites To provide shoppers with a more personalized experience, Key elements for building retail media.
Albertsons isn’t the only company implementing AI technology. In May, The Fresh Market, in collaboration with technology company Firework, announced the beta release of what it claims is the first-ever generative AI live shopping solution.This allows specialty grocer customers to continue using video chat functionality and then on an on-demand basis. live stream finish.
This is Albertsons’ second retail media announcement this week and further strengthens the grocery company’s continued influence and commitment in this growing sector.
This story originally appeared on Grocery Dive. To receive daily news and insights, subscribe to his free daily Grocery Dive newsletter.