Meta is making a big bet not only on chatbots, but also on generative AI. The tech giant is experimenting with using AI to enhance content discovery and search on his Instagram.
The company is already testing its Meta AI chatbot on WhatsApp in countries such as India. But now, Meta has taken it a step further by integrating AI directly into Instagram’s search functionality.
Some users are reporting that a new “Chat with AI” option pops up when they tap the search bar. This will start a direct message conversation with Meta’s AI, allowing you to ask questions and use pre-written prompts.
But AI integration goes beyond answering queries. Meta also appears to be considering using generative AI to proactively surface new Instagram content to users.
For example, you might see a prompt like “Beautiful Maui Sunset Reel,” and when you tap it, a feed of related Reels that match that description will appear. Users can also ask the AI assistant to directly recommend Reels on a specific topic.
This is a clear signal that Meta wants generative AI to play a key role not only in free conversation, but also in the curation and discovery of content across the platform.
The potential benefits are clear – Instagram’s content discovery has long been criticized for being substandard compared to TikTok’s almost eerily good algorithm. By leveraging generative AI, Meta could potentially gain a significant advantage in understanding media semantics and user interests.
Meta is also poised to make Instagram posts more discoverable in web search results with enhanced metadata tagging and the possibility of using generative AI to extrapolate searchable content details. There are also hints that there may be.
© IE Online Media Services Pvt Ltd
Date first uploaded: April 13, 2024 15:13 IST
