In the 1990s, professional hairstylist Andre Walker created the first hair typing system that classified hair into four major types (1-4) based on curl type and texture. More specifically, within each type of hair is classified into one of three categories (ac).
At the time, the system was designed to help hairstylists and consumers better understand how to maintain hair health and improve hair care by providing tools that pinpoint the best products to use to achieve long-lasting hairstyles. We have changed the way we operate. For black consumers in particular, the introduction of a unique hair typing system helped spark a resurgence in the natural hair community. Armed with new information, the beauty industry can now create products for a wider variety of hair types.
Since then, the natural hair care market has grown steadily. According to market research firm Grand Market Research, the global natural hair care products market size in 2019 was valued at $8.74 billion. This figure is expected to average annual growth of 4.7% until 2027.
Now, 11-year-old beauty technology company Myavana offers a cutting-edge hair typing system that transcends hair types and textures. Dubbed the “definitive healthy hair care guide,” Myavana’s new hair system also identifies the condition of the hair, enabling more personalized hair care and product recommendations, according to the company.
“There are variables that cannot be understood just by looking at them.” [a person’s hair] — that is, the state. You can only see it at a microscopic level,” says Candice Harris, co-founder, CEO, and technology entrepreneur of Myavana. “Texture, type and condition create a unique her HairID,” she said, pointing to the system’s classification labels.
On Tuesday, in conjunction with the Black History Month campaign ‘Know Your Roots’, Myavana introduced the hair typing system. on that website. Myavana’s HairID leverages the company’s proprietary patent-pending AI technology to take a 3D approach to hair typing. From hair strand analysis, this technology can create a “healthy hair care plan” consisting of product, ingredient, and formulation recommendations.
“What we wrote was [system’s] An algorithm that combines computer science and cosmetology. We have also built our own product database containing all products on the market. We did our own data entry and collected product data from the web.All brand claims are in our database [to ensure the best-fit products are recommended]. We also conduct our own product performance testing, led by Robin. [Groover, Myavana’s chief hair officer and head of R&D]” Harris said. “Product database and algorithm design” [functionality] — Taking hair data and matching it with product data to generate results was unique. ”
By introducing hair condition into the equation, Myavana’s HairID opens up the opportunity to consider four additional factors when recommending personalized care: health, porosity, elasticity, and density. For example, moving from traditional 2D hair typing that classifies hair as 1a or 4c to a 3D HairID system is more complex. Using the latter, for example, a person’s hair type could be her 3b2c1a. But it provides consumers with more nuanced insight into how specific products can stimulate hair growth and help them personally maintain healthy hair.
As part of the HairID rollout, Myavana has created two ways for consumers to verify their HairID. One is by Artificial Intelligence Hair Strand Analysis (HairAI) and costs $29. Available on the company’s website and at Ulta.com. This requires consumers to take a photo of their hair and submit it through Myavana’s app or her website. From there, you’ll receive instant analysis including your unique hair type and product recommendations. Harris said Ulta “made a strategic move.” [financial] “Investment in the company,” he said, without disclosing the amount.
Those looking for a more comprehensive analysis can purchase the HairSI Strand Analysis Kit for $99. It also includes instructions for sending a hair sample to Myavana’s in-house lab, which evaluates the customer’s hair. The company says the result is more customized product and prescription recommendations.
Harris shared that in the near future, Myavana will also release the new AI-powered HairScopes and Pro+ version of its technology, which will be distributed to professional stylists at upcoming trade shows. The first is the International Beauty Show, which will be held in New York from March 3rd to 5th. In addition, the company plans to teach his three classes at select salons and hold monthly educational seminars to introduce new tools. Keya Neal, a former stylist turned educator of color, will help spread the word as the brand’s new ambassador. And finally, the brand is launching a weekly content series called “In the Lab with Myavana” that exists within the metaverse.
