Warner Music Entertainment uses AI technology to recreate Piaf's voice and image for animated biopic 'EDITH'
Warner Music has partnered with the estate of legendary French artist Edith Piaf to develop innovative and breakthrough AI technology that recreates her voice and image. Warner Music Entertainment and production company Seriously Happy have developed the first animated artist biography using AI to show how Piaf overcame hardship to become a symbol of female empowerment and one of the most iconic in French history. The plan is to tell the surprising story of how he became one of the greatest artists of all time.
AI technology trained on hundreds of audio clips and images, some of which are more than 80 years old, brings Piaf's unique voice and images back to life, further enhancing the authenticity and emotional impact of her stories. . Recordings of her original songs will be used, including signature hits such as “La Vie en Rose” and “Non, je ne rememberte rien.”
Edith “'' will be a 90-minute film set in the cities of Paris and New York from the 1920s to the 1960s. The film is narrated in Piaf's voice, revealing previously unknown aspects of her life and showcasing her indomitable spirit, personal achievements, and amazing performances. The animation provides a modern interpretation of her story, while the inclusion of archival footage, stage and television performances, personal footage, television interviews, and more allows viewers to explore key moments in Piaf's life. We will provide you with the real picture.
Edith Based on an original idea by Julie Veille and written by Veille Marliac and Gilles Marliac. The two are working with Warner Music Entertainment president Charlie Cohen to bring the script and technology to life through a feature film.
Edith Piaf is a global legend whose music is still enjoyed by millions of people around the world. In recent years, her songs have been used in blockbuster movies, international series, and global advertising campaigns, and to date she has generated nearly 300 million streams. Not only does Piaf remain an icon in the music world, she served as an example of someone who fearlessly challenged societal norms, making her one of the most powerful symbols of female empowerment of all time. . Thanks to her cutting-edge technology, her true journey can finally be told in her own voice.
Julie Weil commented:cent century. As we made this film, we kept asking ourselves, “If Edith was still with us, what message would she want to convey to the younger generation?” Her story is one of incredible resilience, overcoming hardship, and defying societal norms to achieve greatness, and it is as relevant then as it is now. Our goal is to utilize the latest advances in animation and technology to bring timeless stories to audiences of all ages. ”
Catherine Gravas and Christie Raum, administrators of Edith Piaf's estate, said: “Hearing Edith's voice again was a special and moving experience. I felt like I was back in the room with him.” The animation is beautiful and the film allows us to see the true side of Edith: her fun personality, humor, and unwavering spirit. ”
Alain Weil, CEO of Warner Music France, added: “Edith was one of the greatest artists in French history, and she remains a source of great pride for the French people. Combining new technology with traditional artists is a very delicate balance, and one that combines Edith's legacy with… It was essential for us to work closely together and treat this project with the utmost respect. Her story deserves to be told and through this film we will connect with a whole new audience and reach out to a new generation. We hope it will inspire fans of.”
A proof of concept has been created and Warner Music Entertainment plans to partner with the studio to develop a feature film.
