It’s no secret that the Apple Vision Pro is expensive, starting at $3,500 for 256GB of storage. New data from research firm Omdia puts that number right, estimating the cost, or “bill of materials,” to build Apple’s Vision Pro at just over $1,500.
According to reports CNBC, Omdia’s research estimates that the Vision Pro’s hardware components cost Apple a total of $1,542. The most expensive component is a 1.25-inch micro-OLED display, of which each Vision Pro uses two. These are displays built into the headset, one for each eye of the user.
According to Omdia, Apple pays $228 per Sony display, bringing the cost per headset to $456.
The second most expensive Vision Pro component after the display are two chips: the M2 and the all-new R1. Apple says the R1 chip is specialized for processing input from cameras, sensors, and microphones, and streams images to the display within 12 milliseconds.
As always, it’s important to keep the big picture in mind when looking at cost numbers like this, especially for first-generation products like the Vision Pro. The Apple Vision Pro is also a relatively low-volume product for Apple, with some estimates suggesting that Apple will ship around 400,000 units in 2024.
Apple works closely with its suppliers and often locks in component costs far in advance. Also, these numbers only include materials and do not include other manufacturing costs such as assembly, packaging, and distribution. Of course, Apple has spent huge amounts of money on research and development, sales, and marketing.
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